Steps to Startup is a world-leading startup program that teaches you to plan, build, and launch a successful social enterprise. It is an interactive, video-based training program you complete online at your own pace. You learn with a global community of social entrepreneurs and coaches, and can ask questions and get feedback at any time. If you want to build your social enterprise as part of an incredibly supportive online community, Steps to Startup is for you.
Steps to Startup will give you the knowledge, tools, and confidence you need to launch your social venture. You will work through a startup method developed by international experts, enabling you to design, test, and adjust your idea quickly and with confidence. You will develop the skills and mindset you will need for the journey, with world-class courses designed specially for busy social entrepreneurs. You will get practical advice, tips, and examples that will enable you to crush the challenges you'll face along the way. You will learn how to:
1. DEFINE THE PROBLEM
Every social enterprise starts out to solve a social or environmental problem. Find out how to validate the seriousness and extent of the problem that moves you, how to get to its root cause and effect on people, and how to identify the required response.
2. PLAN YOUR SOCIAL IMPACT
So a need exists, but how will the world be different and better because of your efforts? Find out how to plan for social impact, how to communicate your ‘theory of change’ to others, and how to get focused on the results you must deliver and account for.
3. BUILD SUPPORT FOR YOUR CAUSE
While you’re now committed to a world-changing mission, you don’t need to act the hero, or go it alone. Find out how to develop your personal network, build a strong core team, recruit influential allies, and mobilise an army of supporters behind your cause.
4. TEST YOUR IDEAS ON A SMALL SCALE
You’re on your way, but why waste time, money and energy on ideas that will flop? Find out how generate an abundance of social enterprise ideas, select a winning concept, and continually test and adapt it based on customer feedback.
5. FIND YOUR CUSTOMERS
Customers quickly become the lifeblood of your fledgling business. Find out how to find your ideal market and customers, define the things that separate you from the competition, and convince customers to buy from you.
6. DESIGN YOUR BUSINESS MODEL
There are suddenly a lot of moving pieces to think about. Find out what the essential components of success are for a social enterprise, how they fit together, and how to consciously design a business that achieves both impact and profit.
7. SECURE THE FUNDING
You reach a point where outside finance is necessary to fuel your ambitions. Find out how much money you will need to really get going, how to navigate the financing options available and risks associated, and how to secure the startup funding you require.
8. GET READY FOR TAKE-OFF
You’re ready to fully launch your enterprise after successful testing. Find out how to keep it legal, stay on top of the money and inevitable red tape, execute an effective launch plan, and build an identifiable brand.
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