Every social enterprise exists to create value for society. The value provided by your social enterprise can be summarized in its ‘value proposition.’ A value proposition explains exactly how your enterprise tackles a social issue and why your enterprise is uniquely effective at combating this issue. Having a strong, clearly defined value proposition is essential to accomplishing your mission and attracting key stakeholders. This course is designed to help you define your value proposition. It introduces a ground-breaking new way of identifying the value you bring to customers, the basis of your financial success, the actions that make you stand out from the crowd, and the social issue that determines your intended impact. Want to change the world but struggling to explain how and why it’s important? Look no further.
At the end of this course, learners will…
Understand and be able to explain the following key points…
- The difference between price and value, and why most companies tend to focus on managing price
- The four main components of an effective value proposition, which represent the main pre-requisites of a high performing and impactful social enterprise
- Illustrative performance indicators and metrics that might be used to measure the main drivers of performance and value
- Different ways to present the value proposition of social enterprise, using both narrative and numbers
Be able to use the following skills, tools, processes, procedures…
- Use the Bain Value Pyramid to understand the hierarchy of value and how this relates to private companies as well as social enterprises
- Use a Stakeholder Value Canvas to determine the main drivers of value for your social enterprise from the perspective of its stakeholders
Actually do the following tasks…
- Describe your success in reaching customers, satisfying them, and ensuring they come back again and again
- Determine your success in delivering your mission in a financially sustainable and largely self-sufficient way
- Define the main aspects of your positive social/environmental performance through ethical and responsible company behaviours
- Describe how you bring changes to people’s lives, to communities and to society as a result of your work
- Produce a visual diagram or set of words that provide a holistic description of the things that make your work successful and uniquely valuable to others
By completing/passing this course, you will attain the certificate Course Completion Badge
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