The way in which social enterprises report their impact is critical in determining their credibility, accountability, and ability to influence. As a social enterprise, you can do a lot with even a relatively small amount of data as long as it is properly collected and analyzed. This course will teach you the essentials of impact reporting, as well as how to present your data as a compelling story that proves the effectiveness of your social enterprise. You will learn how to write about your impact in formal reports, how to convey the powerful human experiences brought about by your achievements, and how to create engaging visuals that convey your data. Tired of feeling weighed down writing and reading dull reports? Get started now to learn how to capture the energy of your social enterprise in its reports.
At the end of this course, learners will…
Understand and be able to explain the following key points…
- The main styles of impact reporting and how to find the right style for your audience
- The different types of written formats, including reports, blogs, newsletters, bulletins, and postcards, that enable social enterprises to report with clarity and impact
- The different types of visuals, including images, charts, and infographics, that can increase engagement
- The basics of compelling storytelling and creative ways to present stories, including using audio and video
- The importance of reporting fully and honestly on your impact, and the ways in which you can use your data to convince stakeholders
Be able to use the following skills, tools, processes, procedures…
- Use a checklist to assess your reporting style against the six principles of impact reporting
- Use a checklist gauge the quality and effectiveness of your written outputs
- Use the social impact story map to tell stories that inform and inspire
Actually do the following tasks…
- Publicly report in a holistic and balanced way the most important things your social enterprise does, achieves, and changes
- Report creatively and visually, and in a ways that reflect the scale and complexity of your activity
- Present stories that connect emotionally with your audience and convey the qualitative difference your work makes
- Lay out relevant and unbiased findings based on reasonable interpretations
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