After completing this learning module, learners will know the basics of some of the key tools available to support online marketing. Having a website is a basic necessity, but the world of internet marketing is changing by the day; how much time and energy should be put into online marketing for your business? This course will offer recommendations on some of the ways to make an early investment in a scheduling or automation tool to help minimize the requirement for ongoing social media management.
At the end of this course, you'll be able to:
Understand and be able to explain the following key points…
Strong components of website design
Search Engine Optimization, metatags and keywords
Social media types and purpose
Inbound and outbound digital marketing
Be able to use the following skills, tools, processes, procedures…
Various popular social media
Automation tools to manage social media content
Dynamic website content
Actually do the following tasks…
Update and revise the content of their website based upon best practices.
Choose a subset of digital marketing tools to augment their website presence.
Integrate online marketing with offline strategies
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